Tradeshow Bootcamp

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FAQ

WHAT IS TRADESHOW BOOTCAMP?

Tradeshow Bootcamp is a community for creative entrepreneurs.   We believe that the more we share with and support one another, the stronger our individual businesses and our community will become.  Founded in the Spring of 2011 by Katie Hunt of Kelp Designs, Tradeshow Bootcamp offers educational workshops (online and in-person) that focus on selling wholesale, exhibiting at traeshows and a variety of general business topics aimed at new and seasoned companies.   Tradeshow Bootcamp has more than 250 alumni, who are actively engaged and involved in our community - learning from others and paying it forward by sharing their experiences.  

Our incredible speakers come from many arms of the stationery & gift industry -retailers, manufacturers, sales reps, media and business experts - and they have experience exhibiting at and attending the National Stationery Show, New York Now, Atlanta Gift Show, California Gift Show and others.  It is a pretty special group, and I'm incredibly proud of what we've built together. .

WHAT IS THE DIFFERENCE BETWEEN PAPER CAMP & THE TSBC WEBINARS?

Paper Camp is our most intensive program -- 16 hours of content + visuals over 2 days, plus in-person networking opportunities, and a 100+ page handbook with tips, worksheets and vendor recommendations.  

Our TSBC webinars offer 1 hour of focused content, flexibility to attend remotely and a video playback so that attendees can revisit the material later.  

All of our students are invited to join a private online forum where our speakers and alumni continue supporting one another year-round.

 

WHAT TOPICS WILL TRADESHOW BOOTCAMP COVER?

  • Tradeshow Planning - timelines & budgets
  • Booth Design + Logistics
  • Product Strategies for Wholesale Market
  • Selling Wedding Suites Wholesale & Putting Together an Album
  • Sales Tools for Wholesale + Tradeshows 
  • Marketing Strategies 
  • Working with the Media
  • Industry Ettiquette + Vendor Recommendations
  • Alumni Roundtable
  • Retailer Roundtable

Each summer, we also host a series of business webinars.  Past business workshops have covered HR issues, Legal issues, Licensing, Accounting Tools & Resources + Anatomy of a Catalog.

WHAT WILL I LEARN AT TRADESHOW BOOTCAMP?

  • Industry standards pertaining to the wholesale stationery market
  • What retailers expect of manufacturers they work with
  • What goes into designing and building a tradeshow booth; where to save and where to spend
  • How to display product, take orders at the show, and process payments
  • Free (and paid-for) marketing opportunities surrounding the shows
  • What to do before, during and after a tradeshow to maximize your time and financial investment
  • Vendor recommendations (why reinvent the wheel when we've done the research for you)
  • That you're not alone and you have a support group via TSBC ;)

 

WHO SHOULD ATTEND TRADESHOW BOOTCAMP?

Tradeshow Bootcamp workshops are tailored towards stationery and gift companies who are interested in learning more about selling wholesale and considering tradeshows as their launching point.  

A common theme within our group is that we're 'always learning', even those of us who have been in the industry a while.   We've worked with brand new companies as well as industry veterans, giving them the tools to streamline their business processes and run their businesses more efficiently.  We cover a lot of material at both Paper Camp and via our webinars, offering concrete examples, tips and vendor recommendations about product development, marketing, booth design  & preparation, working with sales reps, the media & retailers, strategic planning & budgeting... the list goes on and on.  

Our goal is to give you an honest, open look at what goes into selling whoelsale and tradeshow exhibition so that you can make the best decisions for your business.   And, we'll connect you with others who were once in your shoes - considering exhibiting or exhibiting for the first time - to offer advice and support.

Please note, our speakers have experience with US based tradeshows, therefore much of the content we discuss is geared towards the National Stationery Show, NY Now, Atlanta Gift Show, CA Gift Show and others.

 

WHEN WAS TRADESHOW BOOTCAMP FOUNDED?

In 2009, after exhibiting at the National Stationery Show for the first time, Katie Hunt did a blog post with a friend regarding her experiences at NSS -- things she learned & things she wished she had known ahead of time.  That blog post sparked a number of emails from fellow stationers who were curious about the exhibiting process and many had the same questions.   So, she gathered some of her stationery friends with different expertise, and we held the first Tradeshow Bootcamp workshops in the spring of 2011.  

The continued success of Tradeshow Bootcamp is due to the overwhelming support of our speakers and alumni.  We all believe in collaboration; sharing experiences and info for the greater good of our community.  Insert group hug here :).

WHAT IS THE TUITION?

Paper Camp:
   Early Bird Rate: $1500 (before June 6)
   Standard Rate: $1800 (after June 6)

Payment plans are available.  Please email katie@kelpdesigns.com for more info.

 

HOW DO I REGISTER?

Please visit our Registration page to complete secure your seat.  Please note, we limit each class size to ensure an intimate setting where everyone’s questions can be asked and answered.

 

DO YOU OFFER SCHOLARSHIPS?

Yes!  We believe in giving back and what better way than scholarship opportunities!  Scholarship applications for Paper Camp in Los Angeles are open until March 27th.